2021 NFRA Executive Conference Live will feature an expert lineup of speakers from the following organizations:
The GIANT Company – Rebecca Lupfer
Vice President, Center Store Merchandising
Rebecca is vice president, center store merchandising of The GIANT Company, an omni-channel grocer known to customers as GIANT, MARTIN’S, GIANT Heirloom Market, GIANT Direct and MARTIN’S Direct that has been proudly serving families across Pennsylvania, Maryland, Virginia, and West Virginia since 1923. At The GIANT Company, Lupfer leads the center store categories including grocery, dairy, frozen, non-foods, beer and wine and direct store delivery, including ongoing transformation efforts of the company’s in-store experience to increase sales and improve labor efficiencies. Lupfer joined The GIANT Company in 2018 as director of merchandising planning and was promoted to her current role in 2019. Previously she was portfolio lead seasonal merchandising with Ahold USA and held various audit positions of increasing responsibility with Ahold Financial Services. Lupfer began her career as a business process analyst with Highmark Blue Shield. She earned an MBA at Lebanon Valley College and a bachelor’s degree in accounting at Pennsylvania State University. Lupfer currently serves on the board of directors for Perry County Food Bank and is co-chair of the women’s LINC business resource group at The GIANT Company. She is also a member of the Network of Executive Women. Rebecca and her family live in Shermans Dale, Pa.
Acosta Sales & Marketing – Colin Stewart
Executive Vice President, Business Intelligence
Colin is a 30+ year CPG and retail industry veteran. He started his career in 1984 when he joined the Kelley-Clarke organization in the Pacific Northwest. Throughout his career Colin has designed category management practices, led high performing teams, and developed new services and business intelligence capabilities. Over the years Colin has held multiple leadership positions including Corporate Vice President of Marketing for Kelley-Clarke, Director of Sales Technology at Acosta, President/COO of an Acosta-owned company VeriSync Trade Solutions, Sr. Vice President of Acosta’s Strategic Advisors team and Sr. Vice President of Acosta’s BI Solutions team. Most recently, Colin leads Acosta’s Business Intelligence team which includes Customer Analytics, National Insights, Strategic Advisors, Space Management, Data Platform Activation, and BI partnerships. The BI team delivers results for Acosta’s clients through innovation, thought leadership, best in class analytics, shopper insights, and space management.
CivicScience – John Dick
Founder and CEO
John is the Founder and CEO of CivicScience, a technology and market intelligence company based in Pittsburgh. He is a serial entrepreneur with extensive experience in new business formation, business development, and marketing. John is also a frequent speaker at the Carnegie Mellon University Swartz Center for Entrepreneurship, an accomplished writer with regular contributions to AdAge, Microsoft News, and Forbes and has appeared on Good Morning America, Yahoo! Finance, Cheddar, and as a speaker at numerous business and media conferences.
Cleveland Research Company – Rusty Wilson, CFA
Senior Research Analyst, Partner
Rusty is a Senior Research Analyst & Partner at Cleveland Research Company covering food & broadline retail including the mass, club, grocery, dollar/value and digital channels. Rusty focuses on engaging with industry leaders and providing guidance to institutional investor clients on the retail landscape. He also leads Cleveland Research’s market research platform, which provides thematic reports, surveys, events/webinars and share-groups to over 100 CPG supplier and third-party partners. Rusty graduated from The Ohio State University and is a CFA® charterholder. He lives in Cleveland, Ohio with his wife and daughter.
Datassential – Kyle Chamberlin
Senior Account Manager
Kyle has nearly a decade of experience in insights and innovation, including five years with Datassential diving into the past, present, and future of the food industry. He strives to find the sweet spot between the cutting edge and the commercially viable using big data. Kyle is currently a Sr. Manager with Datassential, holds BA degrees in Economics and Sociology from Temple University, and spent two summers kickstarting a vegan kimchi brand in Chicago.
Instacart – Seth Dallaire
Chief Revenue Officer (CRO)
Seth is the Chief Revenue Officer (CRO) for Instacart, the North American leader in online grocery delivery, where he is responsible for non-subscription demand generation through advertising and insights monetization. As CRO, Seth oversees Instacart’s growing brand marketing partnerships business, which allows brands to utilize the Instacart platform to reach online consumers across North America directly at the point of purchase. He joined the Company in November of 2019. Prior to joining Instacart, Seth was Vice President of Global Advertising Sales and Marketing for Amazon Advertising. He was responsible for growing the advertising business across Amazon.com, its owned and operated properties and devices, and programmatically via Amazon DSP, worldwide. He served in that role for nearly 8 years. Seth joined Amazon in February of 2012 from Yahoo!, where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the Company’s programmatic sales efforts as well as Mid-Market and Inside Sales teams. Prior to Yahoo!, he led Microsoft’s Central U.S. media sales teams and its National Retail Sales organization. His first tenure at Amazon was in 2000 in the Business Development group. Seth currently serves on the Board of Directors of the Ad Council. He is based out of Instacart’s San Francisco Headquarters.
Morning News Beat – Kevin Coupe
Content Guy / Prime Storyteller
Kevin is a writer who for more than 35 years has been bringing to audiences all over the world a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. For going on 20 years, he’s had his own website/blog – MorningNewsBeat.com – launched before the word “blog” was coined. MNB provides “business news in context, and analysis with attitude” to more than 30,000 subscribers all over the world. Kevin also has hosted “Retail Tomorrow,” a podcast that features innovators from the worlds of retail, brands, technology, and academia and is on the adjunct faculty at Portland State University in Oregon, where he teaches a summer marketing course. In addition to speaking at hundreds of conferences in the U.S. and abroad – doing them virtually during the pandemic – and reporting from 49 states and six continents, Kevin has been a daily newspaper reporter, magazine writer/editor, video producer, bodyguard, and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a race car (badly), learned to box (painfully) and acted in a major (but obscure) motion picture. He is married with three grown children and lives in Connecticut.
The NPD Group – David Portalatin
Senior Vice President, Food Industry Analyst
David is The NPD Group’s national advisor on all aspects of food and beverage consumption in- and away-from-home. In his role as industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, and personal characteristics. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America. Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999. He is often a featured speaker at industry events and at corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in numerous nationally-recognized media outlets.