Monday, April 4, 2022
11:30 am – 5:30 pm
Greater Penguin Golf Tournament
The Raven Phoenix Golf Club – visit website
Tuesday, April 5, 2022
6:30 am – 7:45 am
Cloister Dining Room
8:45 am – 9:30 am
We’re Not Like the Rest
Jason Smith – Managing Director, Shopper Intelligence
Jason Smith will dive into unique data from a 2021 study of 130,000 shoppers, which offers perspective into how frozen and dairy category shoppers are unique compared to the rest of the store. Gain insights on understanding category role, what’s most important to shoppers and how retailers and manufacturers can best market to them. Explore data comparing various channels and how our categories differ between brick & mortar versus online retailers, and how everything has evolved since COVID.
9:30 am – 10:15 am
Omnichannel, Private Label & Food Innovation:
3 Things to Keep on Your Radar
Tom Bailey – Senior Analyst, RaboResearch
This session from RaboResearch will look into the significant growth of omnichannel strategies since 2020; and if these models, some of which were hastily incorporated, will hold up over time. Another question to investigate is why has the United States been slow to adopt private label compared to other markets? And lastly, how are businesses using food innovation and startups to drive sales? Rabo will take a look at these questions as well as review consumer trends and products that in which we see potential.
10:15 am – 10:45 am
10:45 am – 11:30 am
Micro-Fulfillment Centers: Frozen & Refrigeration Options
Curt Avallone – Chief Business Officer, Takeoff Technologies
This presentation will describe the economics surrounding the use of robotics, artificial intelligence and temperature control technology to profitably develop E-grocery operations through hyperlocal micro fulfillment centers that can be attached to existing retail outlets or developed as stand-alone facilities.
11:30 am – 12:15 pm
Looking Ahead: America in Transition
Colleen McClellan – Director/Sommelier/WSET III, Datassential
Join Colleen McClellan from Datassential to understand how our consumers’ in and out of home behavior has shifted from new food values and evolving wellness needs to the future restaurant and grocery experience.
12:15 pm – 1:15 pm
Cloister Dining Room
1:15 pm – 2:00 pm
Winning the Hearts and Minds of Gen Z
Mike Poznansky – Founder & Managing Director, Neato
Mike’s presentation will immerse attendees in Gen Z and youth culture. He’ll provide attendees with a comprehensive understanding of young people’s needs, desires, and values. Mike will share a behind-the-scenes look at how some of the world’s most valuable brands engage with Gen Z to earn their long-term loyalty.
2:00 pm – 2:45 pm
Beyond Quarantine: Eating at Home in a Post-Pandemic World
Zack Nippert – President, CivicScience
The pandemic has created many new consumer behaviors, some will last for the long haul and others will return to some sort of normal as soon as we get the “all clear.” One thing is very clear, the pandemic has forever changed the way people think about food, health, and what’s important in life. The challenge will be for consumer brands and retailers to connect with consumers in fresh ways as their ongoing needs change. In this session, CivicScience will share powerful data + insights and some thoughts on what might be next for consumers and brands including inflation, supply chain issues, and macro-trends shaping a post-pandemic world.
3:00 pm – 4:30 pm
NFRA Promotions Committee Meeting
6:00 pm – 7:00 pm
Tuesday Evening Reception
Wednesday, April 6, 2022
8:00 am – 9:00 am
Preparing for the Post-Pandemic Shopper
Zack Nippert – President, CivicScience & Erica Norton –
Sr. Director Consumer Insights, The Hershey Company
It’s no secret that the pandemic turned things upside down for most people, but in some ways, it also made life less complicated and more convenient, especially when it comes to food and shopping (minus the shortages). It created an e-commerce boom and innovation like we’ve never seen, so much so that we never have to leave our homes again. In this session, CivicScience and Erica Norton, Sr. Director Consumer Insights from the Hershey Company, will discuss the trends, behaviors, and predictions of what the post-pandemic shopper will look like and how brands can prepare.